iCoachKids (iCK) is a not for profit initiative co-funded by the Erasmus+ programme of the European Commission which aims to support the development of a Specialist Children and Youth Coaching Workforce across the EU.

Ultimately it aims to make sure all children and youth sport participants have a positive experience led by suitably trained coaches leading to a lifelong love for sport and physical activity and healthier and happier lives.

Only a very select few children will ever reach the Olympics or play in a professional league. All children, however, should enjoy their sport experience and develop a love for sport and physical activity that will help them grow into healthy and active adults.

iCoachKids Pledge

The iCoach Kids pledge provides individuals and organisations with 10 golden rules to create positive sport experiences for children.