HER Moves

Sport Ireland recently unveiled the Her Moves campaign, in a celebration which saw hundreds gather on the Sport Ireland Campus on International Women’s Day for the official launch of the exciting new campaign targeting teenage girls. This year’s theme for International Women’s Day is “Embrace Equity”. By creating this campaign and targeting teenage girls only, we are embracing equity to give girls a greater chance of being active and playing sport. For this reason, there is no better time to launch the campaign than on this day.

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